Wednesday, September 14, 2011

Best Twitter Tips from Claire Diaz-Ortiz

Yesterday, I chatted with Claire Diaz-Ortiz is the Head of Corporate Social Innovation and Philanthropy at Twitter, Inc. Her book, "Twitter for Good: Change the World One Tweet at a Time," uses T.W.E.E.T. to explain her approach to twitter.

TARGET: Determine the type of account most suitable to you. The three most common types of accounts are personal, informational, and fundraising. Once you determine your account type carefully establish goals. What do you want to accomplish?

WRITE: Don't over edit your tweets, especially at the beginning.

ENGAGE: Don't wait for people to come to you, go to them. Follow and engage influencers in your space. 

EXPLORE: Use searches and make lists to keep track of trends and successful tweeps.

TRACK: Use your goals to establish metrics that evaluate your success.

What are your best twitter tips and strategies?

If you'd like to learn more about Claire, read more of my interview on Leadership Freak: "Standing Out Means You Don't Fit."


  1. Admittedly, after about a year and a half on Twitter, I still have a whole lot to learn. From a tips standpoint, though, I would really, really encourage Twitter users to take advantage of opportunities to "TweetUp" - to meet their fellow twitter users in real life. I am a huge fan of Twitter, but every time I have met a fellow Twitter user in person, I come away feeling a deeper connection with them that informs the way I interact with them on Twitter.

  2. I think TweetUps are a great idea and if you can't make it to a tweetup offer to connect via phone/skype for a "get to know you" chat.

    I love taking twitter connections to the next level.