I write to be read. I want to be read. I worry about being read. I feel good when I'm read.
Structure matters - suit yourself
Write for yourself. I have a short attention span. Give me the point quickly; if you don't, I'll leave quickly.
Short is always better than long.
- Short sentences
- Short paragraphs
- Short posts
- Short page widths
- Short distance between headers
Use bold headers
No one reads from start to finish. Everyone makes a decision to read before they read. They scan the page. Headers help readers make the decision to read.
Solve a problem
Begin with the problem. Problems make readers care. No problem - no one cares. The more relevant the problem the more engaged the reader.
Don't say everything
Saying all you know is the dumbest thing you can do. Leave room for comments by leaving things out. What you don't say is as useful as what you do say.
When you're too smart people admire you from a distance.
The reality is, there's always more to learn. Invite people to teach you. It's fun and engaging.
What blog writing tips can you offer?